Corporate Mission:
Create more sustainable values;
Corporate Vision:
Be the leader of innovative business and become the top commercial real-estate operator of China;
Enterprise Tenet:
Realize 360︒ satisfaction, which refers to the satisfaction of the consumers, partners, employees, shareholders and the society;
Enterprise Core Value:
Human-oriented concept, integrity, win-win and innovation;
Corporate Spirit:
Diligent, practical and brave to challenge;
Talent Concept:
Boost the development of the company with the growth of staff;